SEO keywords play a pivotal role in raising your online visibility. But what really is an SEO keyword? Let's explore.

In online advertising, a keyword is a word or phrase that users input on search engine sites when they are searching for a specific service, product or information. SEO heavily relies on the use of these keywords in ranking websites.

The essence behind SEO keywords more info lies in their ability to connect what users are searching for to the content that is available on your website. Effectively using these keywords will help pull in the right audience and improve the likelihood of sales.

Having established what we mean by the term of an SEO keyword, let's look at methods for efficiently using keywords. Improving the use of keywords demands a balance. You'd want to include relevant keywords to attract search engines but not overly saturate your content with them.

One way is placing the keyword in your content’s title. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Consider also using keywords in the metadata and headers of your website, as these are places where search engines tend to look.

Moreover, it's critical to choose keywords that resonate with your target audience. This means understanding the way they talk, their searching habits and their needs.

To conclude, a well-chosen SEO keyword can act as a bridge between the user's search and your website's offerings. It's a crucial tool to succeed in the competitive world of digital marketing. However, success hinges on its effective and balanced use.